The survey shows that 42% of consumers who leave the sites will leave the sites which load longer than a 3 minute. If the website of the company takes time to load, it can be a big loss and deterioration of the image. so it’s important to mitigate the slow loading time by introducing the Magento speed optimization.
Magento is an e-Commerce open-source platform that offers a website the flexibility of the shopping cart system & easy to use. It has flexibility in terms of the look of the website, functionality & content of the online e-Commerce store. It provides great features for SEO, catalog management & marketing which enables you to open an online store within a day! But there are drawbacks of the Magento like:
- Offers only the specific amount of storage to host the website.
- Sometimes slow performance
- As it is slow sometimes, it takes time to load the website.
- If your website the sudden traffic, it may not be able to handle it resulting in the loading of the site.
So it’s important to optimize the Magento services to boost the Magento site.
Optimizing the Magento with the above tips:
Optimizing the URL
Magento adds the store codes to your product URLs which can become long and tidy. For example, your URL can be like,
http://www.mydomain.com/magento/store-view/index.php/URL - This URL is not user-friendly, so URLs should be simple. To reconfigure the URLs, Log into your Magento panel, follow the above steps:
Click stores > Configuration > General > Web > URL Options
Next, set Add store code to URL to "No", by the product, and category codes will not be added to your URLs.
Optimize the site with New Content
The big mistake we do is to use copy content on the product page on our site. Another mistake we do is to duplicate the content from the other manufacturer's website and copy that same content to our website. This poor method can deteriorate the SERP rankings of the product. And if the search engine finds the copy content, it can stop indexing your sites. So do write the new article. To get free from this problem,
Go to Stores > Configuration > Catalog > (SEO) Search Engine Optimization.
Enable the meta tags in it.
Optimize the meta tags after writing Unique Content
Meta tags affect not only the SERP ranking but also the search engine (Click per hour) CTR of the page. Therefore, the meta tags & description in the SEO tools. Best practices are to use both the meta tags and in the meta description, include the secondary keyword.
Optimize the loading speed of the Page
You can constrict the media like the images, videos & GIFs. To achieve a better cache management system, merge & minify the JS & CSS files. Follow the below process,
Stores>Configuration>Advanced>Developer
Another option is to fix the code issues which can also be the reason for slow loading.
Optimize the site with Schema Markup Snippets
Schema Markup is the microdata code in HTML included in the Business Website to be read by browsers and web crawlers to understand your business elements. Schema Markup Code can help you drive the search, generating higher (CTR)click-through rates, organic traffic, and more conversions
Optimize the pages with the long-keywords
Long-keywords trigger the search engines to show the relevant content, and the length of the keywords is no less than 3 keywords and can often be five.
For Example, you customer want to buy a pair of blue shoes, he will search it on the search engine like "Blue Sports Shoes" or any other query. So it’s important to make sure to have the knowledge of search queries of the customers.
Optimize your site with the Blogs
A page that is devoted to the blogs is criteria to attract traffic, reach, and new customers. And you can also add the keywords you enable to add to the blogs. As per the survey, blogs can increase up to 50% recognition and exposure of the business.
